Integrity Moments - Jan. 3, 2011


Our Unique Advantage 
by Rick Boxx
January 3, 2011

Many excellent leaders do the same kind of work as others, but they discover a way to do it uniquely. The now deceased radio commentator, Paul Harvey, was a great example.

There are thousands of good radio personalities, but Mr. Harvey was one of the best. "The Rest of the Story" was a tag line that became famous because of his unique delivery. Mr. Harvey's advantage came from revealing stories rather than just telling them.

The Apostle Paul wrote in Romans 12:6, "We have different gifts, according to the grace given us." God has wired each of us uniquely. If we embrace our gifts, and determine how to use them in the way God intended, we will have the distinct marketing advantage many are seeking.

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