This survey fits with the research released last week that indicated that teens highly involved in social media are also the most well-adjusted socially...
A recent survey by myYearbook and Ketchum of teen social media users showed that a teen's social media popularity translates offline, as teen social media influencers are 40 percent more likely to have attended a party over the last weekend than average teens. They also are 20 percent more likely to have had a friend visit them at home in the last week.
"The survey dispels the notion that the most engaged teens on a social network are most likely to be home alone on a Saturday night; those teens who are most social online are most social offline," said Geoff Cook, CEO of myYearbook.
These influencers are also more active than the average teen offline in terms of listening to music, playing video games, and reading books, newspapers, and magazines.
Source:
PRNewswire
http://www.prnewswire.com/news-releases/teen-social-media-influencers-wield-power-online-and-offline-94839664.html