A new Harris poll says that YouTube is the top social media brand among America's youth.
The video site beat Facebook as Social Media Brand of the Year in the 13- to 24-year-old age range, according to the 2012 Harris Poll Youth EquiTrend study.
In terms of YouTube’s popularity, other studies have shown that more than 2 billion videos are played every day on the vide-sharing site and that YouTube mobile receives more than 100 million views daily.
Source: Barking Robot
http://www.debaird.net/blendededunet/2011/10/trend-watch-youtube-beats-out-facebook-as-top-youth-social-media-brand.html