Integrity Moments - May 23, 2014


5 Fatal Communication Flaws Part V
By: Rick Boxx
May 23, 2014

Recently, I received a postcard promoting an online service. On their website I found their primary marketing strategy was to degrade their leading competitor!

Instead of promoting what made their business unique, they chose to denigrate their competitor’s services. As a prospect, I didn’t care about their competitor’s flaws, but instead, I wanted to know what benefits I would receive if I hired them.

Instead of endearing me to this company, I found that their marketing approach tarnished their brand in my eyes. I discarded their postcard.

James 4:11 warns, “Do not speak against one another, brethren. He who speaks against a brother or judges his brother, speaks against the law and judges the law.”

If the only marketing strategy you have is to disrespect your competitors, you may lose customers.


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