More Entertainment on Computer Than TV for Millenials
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2009 Jan 29
to Deloitte's State of the Media Democracy survey, three-quarters of
Millennials (ages 14 to 25) view the computer as more of an
entertainment device than their television. Ed Moran, Deloitte director
of product innovation, notes that "This (early-adopter) generation of
consumers was the first to be raised on the Internet and is united
across borders and cultures by their digital media preferences, so the
implications for global marketers are unprecedented."
Across five surveyed countries, Millennials are the most active in gaming, music and Internet use for socializing:
80% of Millennials are regularly searching, downloading and listening to music over the Internet
73% are also regularly socializing online (via social networking sites, chat rooms or message boards)
59% of Millennials use their mobile phone as an entertainment device, versus an average of 33% of all consumers.
Millenials are spending one-third less time watching their television than are other generations.
Source: Center for Media Research