Teens Prefer Mall Shopping Over Online
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2013 Jun 13
Despite teens' online saavy, some things are still better done in person.
Earlier this spring, investment firm Piper Jaffray, which regularly surveys teens’ spending patterns, brand preferences, media and entertainment habits and other information of interest to investors, asked 4,800 teens nationwide whether they shopped online; not surprisingly, more than three-quarters said they did. But when Piper asked teens whether they preferred shopping online or in stores, 78% of girls and 75% of boys said they’d rather go to actual stores.
Amanda Lenhart, a senior researcher at Pew Internet who studies teen online behavior, said shopping is still a very social activity for teens.
The findings align with previous research from the Pew Research Center’s Internet & American Life Project. For instance, a 2011 survey found that 67% of teens spend time in person with others outside of school daily or several times a week.
Source: Pew Research Center