The Southwest Believers' Convention drew a crowd of more than 9,000 to hear an "all-star lineup" of preachers deliver the message of the prosperity gospel. One by one, the preachers and the speakers enticed the gathered thousands by offering them the assurance that God wants them rich -- even fabulously rich.

As Goodstein reports, the preachers were not shy about drawing attention to the luxurious lives they lead. "Private airplanes and boats. A motorcycle sent by an anonymous supporter. Vacations in Hawaii and cruises in Alaska. Designer handbags. A ring of emeralds and diamonds." According to the preachers of the prosperity gospel, these are merely examples of the riches and rewards that come to those who have sufficient faith -- and invest sufficient funds in the ministries of the prosperity preachers.

The New York Times took note of the fact that the current recession and financial distress did not keep the crowd from attending the Southwest Believers' Convention. The event is part of the ministry of Kenneth and Gloria Copeland, described by Laurie Goodstein as the "current patriarch and matriarch" of the prosperity gospel. The paper summarized their message as the promise that if an individual has sufficient faith in God and donates generously, God will reward that generosity by multiplying the offerings a hundredfold.

Those who might curtail their donations during the recession were warned of the spiritual consequences. "Fear will make you stingy," said Kenneth Copeland.

Goodstein's report included the story of Edwige Ndoudi, who attended the meeting with her husband and three children. Pointing to the prosperity experienced by the Copeland's, Ndoudi asserted: "If God did it for them, He will do it for us." Similarly, Stephen and Millie Biellier brought their family from Missouri with the confidence that 2009 could be their "overcoming year," even though they are $102,000 in debt. They credit the Copelands with rescuing them from a financial crisis two decades ago, and are now among the Copelands' "partners" in ministry. The Biellers spoke of their excitement as they participated in an effort to buy the Copeland ministry a Citation X airplane. They joined the "Elite CX Team" after Mrs. Biellier said she heard the Holy Spirit tell her, "You were born to support this man." The couple gave $2,000 toward the airplane and recently gave $1,800 toward the ministry's purchase of high-definition television equipment. She is proud that the Copelands fly on a private jet, explaining that "trashy people like Hugh Hefner" also have private airplanes.