40 Percent of Twitter Messages "Pointless Babble"
Jim LiebeltJim Liebelt's Blog
- 2009 Aug 18
My only surprise is that the percentage is so low. By the way, I'm sipping my morning coffee right now from my stainless steel mug. Mmmmm.
percent of the messages on Twitter are "pointless babble" along the
lines of "I am eating a sandwich now," according to a study conducted
by a US market research firm. Pear Analytics, based in San Antonio,
Texas, said that it randomly sampled 2,000 messages from the public
stream of Twitter and separated them into six categories.
The categories were: news, spam, self-promotion, pointless babble, conversational and pass-along value. The breakdown was as follows:
Pointless babble: 40.5%
Conversational messages: 37.55%
Pass-along value: 8.7%