Any advertising pro will tell you that the trick to selling a product is twofold: Presenting a differential advantage (something that makes this product different and better than the competitors), and presenting a memorable, penetrating image of the product (we call this a product's branding.) Here are some practical ways to accomplish both.
Be very careful how you start your morning. You are planting the seeds for what the day will hold.
Today, being a Christian businessman is almost always reduced to nothing more than personal piety and evangelism in the workplace: “Be good and try to convert your coworkers.” Others may feel that giving a portion of their profits to missions fulfills their business’s missional purpose. While these activities are indeed good, this worldview of business remains inadequate in advancing the all-encompassing redemptive mission of Christ, that is, the kingdom.
My wife's pretty much the best boss anyone who's ever worked for her has ever had. Here are ten mistakes she's learned that even the best managers sometimes make.