Joe Francis, the Hugh Hefner of Gen X and founder of the Girls Gone Wild porn video series, capitalized on the trend. Accompanied by his camera crews, Francis visited beaches, nightclubs, and parties across America seeking "everyday" college-age women who would flash their breasts, make out with each other, and be sexually lewd on camera in exchange for GGW-emblazoned T-shirts or hats. Francis raked in as much as forty million dollars a year from the sale of these videos. When asked why he thought thousands of young women were so eager to exhibit themselves for his cameras, so willing to objectify themselves in exchange for trucker hats and tank tops, Francis simply said: "It's empowering. It's freedom."

This generation thinks that raunch equals power and freedom. Newsweek has dubbed this, "The Girls Gone Wild Effect." Nowadays, raunchy sexuality has become the prevalent expression of a woman's freedom and power.

Joe Francis sees the Girl-Gone-Wild phenomenon as the ultimate expression of feminism. Muzi Mei, the Carrie Bradshaw of Beijing who became a superstar by blogging about her sexual conquests, agrees. She told a reporter, "I express my freedom through sex. It's my life, and I can do what I want."

It's the ultimate irony that the foundational beliefs of feminism have contributed to the increased sexual objectification and pornographication of women. Society's thorough acceptance of feminist precepts is one of the reasons why behavior that was seen as destructive in 1968 is celebrated as desirable in 2010. When Miss America 1968 appeared in an evening gown and swimwear at the bequest of men, feminism identified her as "exploited." But when Miss USA 2010 appears in fishnet stockings in sexy bedroom porn, and boldly rejects social convention by entering a pole dancing competition—and does so of her own choice, self-determination and exerting her right to freedom—she embraces and lives out feminism's core tenets. Given a feminist belief system, culture has no choice but to identify her brash, immoral behavior as"empowered."

Feminism didn't provide the answer for woman's happiness, wholeness, and self-identity. It's just led us further away from the truth. Girls, I've said it before, and I'll say it again…. I think the time is ripe for a new movement—a seismic holy quake of counter-cultural men and women who dare to take God at his word, those who have the courage to stand against the popular tide, and believe and delight in God's plan for male and female. A revolution of women embracing God's design is the needed antidote to counter the self-deterministic feminist mindset that unwittingly justifies the Miss USA type of madness.

Originally posted May 19, 2010 at GirlsGoneWise.com.

© Mary A. Kassian, Girls Gone Wise. Visit Mary's Website at: GirlsGoneWise.com