Saving Money in Marketing
- 2016 26 Oct
5 Things Small Business Owners Can Do To Save Money
Many of the best outlets for reaching your customers online cost little or no money — plus, you can react quickly to business trends and talk directly to regular and prospective clients. Build your own website and reference it on company letterhead and emails (and anywhere else people will see your business name). Speaking of email, abandon your paper mailers and send email newsletters with sites such as MailChimp. Build social media accounts to reach customers on their level instead of using outdated print ads. If you need money for big projects, try crowdfunding through sites such as Kickstarter. And if you only run a physical storefront, consider selling items online with the help of PayPal or Amazon.