When your baby is fussy or bored and you reach your wits end, do you long for something – anything – that will soothe and amuse her? How about a resource that is educational to boot and builds a foundation for a lifestyle of worship? If you think this sounds too good to be true, you might want to check out The Praise Baby Collection, a line of audio and video products designed to nurture the development of a child's mind and spirit.

Praises & Smiles, the first title in the series, features an assortment of vivid images, including toddlers (similar to Anne Geddes photographs), spinning globes, swimming clown fish and sparkling stars—set to 15 familiar worship songs, such as   “You Are My All in All,” “Shout to the Lord” and Open the Eyes of My Heart.”

 

“Just this past week, I sat down with my 10-month-old daughter for the first time and watched the DVD,” says Debra from Woodbridge, Virginia. “You should have seen my daughter's face as she watched it. She focused on the entire thing and even squealed in delight when she saw the babies on the screen. I sang along with the music and before I knew it, I was praising God too. It's just what we want to instill in our daughter.”

 

Created by four music industry professionals who happen to love kids, The Praise Baby Collectionis the initial product launch from new record label Big House Kids, a division of Flicker Records.


"At first glance, it might seem a little odd that a company that's known for its rock artists would be interested in creating a children's label," says Bob Herdman, president and co-founder of Flicker. The label is home to rock artists such as Pillar, Stereo Motion and T-Bone. "The fact is, we all either have our own kids or are really involved in the lives of our families."

Audio Adrenaline members Mark Stuart and Will McGinniss, along with Herdman and general manager Troy Vest, joined forces about two years ago after noticing a gap in the market.

"There was a lot of educational product on the secular side of early childhood development," explains Vest. "A lot of amazing companies have done a great job of making audiovisual media, high quality stuff that is developmental in nature. But when I looked at the marketplace, I saw a big hole on Christian side."


The driving force for filling that hole came in one tiny package – Vest’s son. “For me, the passion and the vision really started with my 2-and-a-half year old; he’s almost 3 now. It’s the same for all of us. Between the four of us, there are eight kids.”