Gen Z's Preferred Social Platforms
Jim Liebelt Jim Liebelt's Blog
- 2021 Dec 07
*The following is excerpted from an online article posted by eMarketer.
Gen Zers in the U.S. make heavy use of many social networks to create connections, consume multimedia, play games, and share content.
The social networks with the most monthly Gen Z users are Snapchat (42.0 million), TikTok (37.3 million), and Instagram (33.3 million). These remain the most popular among Gen Z over the next four years, according to our estimates.
This pecking order will persist through 2025, but the top three platforms will grow at different rates. TikTok will pass Instagram to claim the No. 2 spot in 2021 and continue to close the gap with Snapchat over our forecast period.
Facebook, Pinterest, Twitter, and Reddit also have relatively large followings. Their reach will continue to grow steadily as Gen Z ages out of popular teen platforms.