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Jim Liebelt Christian Blog and Commentary

Jim Liebelt

Jim Liebelt's Blog

*The following is excerpted from an online article posted on HealthDay.

The U.S. fast-food industry has boosted spending on ads targeting kids, especially Black and Hispanic youth, new research shows.

For the study, the researchers analyzed data on ad spending and TV ad exposure for 274 fast-food restaurants and found that annual spending hit $5 billion in 2019, up more than $400 million between 2012 and 2019.

"Fast-food consumption by children and teens has increased over the past decade, and fast-food advertising definitely plays a role in that rise," said study co-author Jennifer Harris. She is senior research advisor for marketing initiatives at the University of Connecticut's Rudd Center for Food Policy and Obesity, in Hartford.

In 2019 alone, 2- to 5-year-olds saw an average of 830 fast-food TV ads; 6- to 11-year-olds saw 787 ads; and 12- to 17-year-olds saw 775 ads, her team reported.

Just 1% of the ads promoted healthy menu choices. The rest touted full-calorie menu items or the restaurants in general.

Only 10% of the ads kids saw appeared during children's TV programming, and fewer than 10% promoted kids' meals, the researchers found. Many ads touted mobile apps or websites for digital orders.

Ads on both Spanish-language and Black-targeted TV programming increased dramatically over the study period, the findings revealed. Fast-food ad spending on Spanish-language TV rose 33% between 2012 and 2019. In 2019, Black youth saw 75% more fast-food ads than white youth did, up from a 60% difference in 2012.

On both Spanish-language and Black-targeted TV programming, fast-food ads more often featured low-cost, large-portion menu items and meal deals versus other offerings. No healthy menu items at all were advertised on Spanish-language TV, according to the report.

The findings were published on the center's FACTS website. FACTS is an acronym for Food Advertising to Children and Teens Score.

Source: HealthDay
https://consumer.healthday.com/b-6-17-fast-food-companies-spending-more-money-on-ads-aimed-at-youth-2653321351.html

Trending Today on Twitter - 6/18/21
1. Kemba
2. Brad Stevens
3. #fridaymorning
4. Juneteenth
5. #FridayFeeling
6. Waffle House
7. #FridayThoughts
8. #FridayVibes
9. Bullard
10. Danny Ainge
Source: Twitter

Trending Today on Google - 6/18/21
1. Grand Army
2. Juneteenth federal holiday
3. U.S. Open
4. Clippers
5. iCarly reboot
6. Madden 22
7. Paramount Plus
8. Rick Carlisle
9. Supreme Court
10. Alex Harvill
Source: Google

Top Five on Spotify - 6/18/21
1. good 4 u - Olivia Rodrigo
2. Kiss Me More (feat. SZA) - Doja Cat
3. deja vu - Olivia Rodrigo
4. RAPSTAR - Polo G
5. traitor - Olivia Rodrigo
Source: Spotify

Top Five on Apple Music - 6/18/21
1. good 4 u - Olivia Rodrigo
2. Wants and Needs (feat. Lil Baby) - Drake
3. RAPSTAR - Polo G
4. Hats Off - Lil Baby, Lil Durk, Travis Scott
5. Having Our Way (feat. Drake) - Migos
Source: Apple Music

TV Shows Trending on Streaming Services - 6/18/21
1. Manifest - Netflix
2. Loki - Disney+
3. Yellowstone - Peacock
4. Hacks - HBOMax
5. Lupin - Netflix
Source: Reelgood

Trending Today on YouTube - 6/18/21
1. A Year Later...
2. Transforming ALL of Minecraft
3. 2021 XXL Freshmen Read Mean Comments
4. I WON
5. Another day, another mail-in. It's Crunch Time!
Source: YouTube

Netflix Top 5 in the U.S. Today - 6/18/21
1. Manifest
2. Wish Dragon
3. Sweet Tooth
4. Workin' Moms
5. Cocomelon
Source: Netflix

*The following is excerpted from an online article posted on StudyFinds.

With kids finally starting to get back outside to play and join team sports again, a new study may give parents new worries about signing their children up for things like football or soccer. Researchers from Wake Forest School of Medicine say head impacts aren’t just a concern in the NFL, they can be just as serious for youngsters too. Their findings reveal even non-serious head impacts can change a child’s brain for years to come.

Brain scans reveal microscopic abnormalities among youth football players, with the cumulative effect potentially leading to harm after just one season. Previous studies have led to scientists calling for youth soccer programs to ban heading, or hitting the ball with your skull. For football programs, these findings have led to stricter enforcement of concussion protocols.

“Although we need more studies to fully understand what the measured changes mean, from a public health perspective, it is motivation to further reduce head impact drills used during practice in youth football,” said lead author Dr. Jillian Urban in a university release.

Study authors based their recommendations on 3D images of the brain’s white matter, which controls learning and coordination. The team identified “abnormal voxels” in brain scans of several young football players. These changes were absent in their peers playing non-contact sports like swimming and tennis.

The 47 football players, all under 19 years old, played the sport for a variety of teams for two or more consecutive years between 2012 and 2017. All wore football helmets fitted with a special sensor that records head impacts during both practice and actual games. In just one season, youth football players sustained between 26 and 1,003 head impacts. High school players took between 129 and 1,258 hits to the helmet.

Dr. Urban says, fortunately, most of these impacts don’t result in a concussion. In fact, most non-concussive impacts do not produce any acute signs or symptoms of a concussion — a blow that shakes the brain inside the skull. However, a closer analysis of 19 of these players identified changes to their brains after taking minor hits to the head.

Study authors say the amount of head impact exposure an athlete experiences, particularly in training, connects with the amount of change in their neuro-imaging results. Dr. Urban and her colleagues are now backing efforts to reduce the frequency of head contact in youth sports. They believe it will protect participants from brain abnormalities that can develop in as little as one season.

Source: StudyFinds
https://www.studyfinds.org/head-impacts-change-the-brain/

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