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Intersection of Life and Faith

Twilight Mania Cranks Up

  • Josh Hurst Copyright Christianity Today International
  • 2008 17 Nov
  • COMMENTS
Twilight Mania Cranks Up

They say trends are cyclical, and that certainly seems to be true for vampires, who are surging in popularity thanks in no small part to Stephenie Meyers' series of young-adult, romance-oriented vampire novels. Not only are the books bestsellers, but the first film adaptation is, as well—which is no small feat, since it isn't even in theaters yet. Twilight, releasing this Friday, is already a box office hit, thanks to advance sales from sources like Fandango.com. Hollywood Elsewhere reports that, in the final week leading up to the movie's release, Twilight was already outpacing High School Musical 3 in early ticket sales, making it one of the most hotly anticipated movies of 2008.

The Industry Standard attributes much of the film's early success to its intense, far-reaching online marketing campaign, mostly targeted toward teen girls. The film's online campaign, which includes various trailers, has made the soundtrack a No. 1 bestseller, and has led to the movie accounting for well over half of Fandango's sales.

But the ultimate indication of the movie's success is that Summit Entertainment—the studio behind the film—has already purchased the rights to the next three books in Meyers' series. That's right: With the first film still yet to release in theaters, preparation is already under way for at least three sequels. The second and third books in the series—New Moon and Eclipse—are already being adapted by screenwriter Melissa Rosenberg, who also penned Twilight. Currently, the studio has not confirmed who will write the screenplay for the fourth novel, Breaking Dawn.

Oh: And moms like them, too.

In other movie news:

Del Toro gives Hobbit update (Coming Soon)
Casting won't begin until the script is finished

New Narnia films to arrive once every two years (Movies.ie)
Schedule slowed from the intended one-per-year pace

Emma Thompson working on Nanny McPhee sequel (MTV)
Actress turned down role in Harry Potter flick

Clint Eastwood in talks to direct Hereafter (Variety)
Supernatural thriller in the vein of The Sixth Sense

14 films eligible for Best Animated Feature (Variety)
Wall*E, Kung Fu Panda among the options

Jennifer Hudson thanks fans for support (AP)
Grieving Secret Life of Bees actress comments on MySpace

Marvel makes progress on Magneto movie (MTV Splash Page)
Film to tell origins of X-Men supervillain

Fox develops site to market Day the Earth Stood Still (Earth's Vital List)
Users share which items they would save if the Earth was coming to an end

Jaden Smith is the new Karate Kid (Variety)
Will Smith's son and Pursuit of Happyness co-star attached to remake

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