91% of Kids (Ages 2 - 17) Are Video Gamers
Jim LiebeltJim Liebelt's Blog
- 2011 Oct 13
According to Kids and Gaming 2011, the latest report from leading market research company, The NPD Group, 91 percent of kids (approximately 64 million) ages 2-17 are gaming in the U.S., an increase of 9 points when compared to 2009.
Since 2009, the population growth of kids ages 2-17 increased 1.54 percent in the U.S., while the gaming population of that age group has grown 12.68 percent. This growth in kids’ gaming population is far outpacing the growth experienced by the population of 2-17 year olds in the country.
While the percentage of kids gaming has grown significantly across all age groups, the fastest growth has been among kids ages 2-5, with an increase of 17 points in gaming incidence when compared to 2009. The other segments driving this growth are females and teens ages 15-17.
While gaming on most devices has grown for 2-17 year olds, platforms such as mobile devices and computers have experienced the most significant increases in gaming activity. For example, since 2009, gaming on mobile devices is up from 8 percent to 38 percent, while gaming on traditional portable gaming devices experienced more modest gains, up from 38 percent to 45 percent.
The impressive growth experienced on mobile devices has been driven in large part by the availability of new devices on the market such as tablets, iOS and Android-based smartphones, as well as the abundance of content for these devices in the form of free and paid apps.
Source: NPD Group