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Jim Liebelt Christian Blog and Commentary

AMP Energy Drink Releases "Before You Score" iPhone App

  • Jim Liebelt
    Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
  • 2009 Oct 12
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Just another "head's up" regarding marketing ploys that parents should know are out there in the culture.

AMP energy drink (Pepsi Co), whose primary target are young men, has come up with a new free iPhone application, "Before You Score" - intended to help said young men "score" with the opposite sex.

It seems these days that there isn't much that is considered "over the top" when it comes to marketing.

Pepsi's latest foray into social media is certainly bold and controversial, but does it go too far?

The company recently launched an iPhone application for its AMP energy drink called "before you score," with "score" meaning (to put it in the most subtle of terms) having a successful night with a woman.

Beyond the premise of the app being rather risqué, it's when you drill down to the specifics that it becomes much more, breaking women down into 24 types and suggesting "lines" to lure each one of them. If "successful," the app also encourages users to brag about it over email, or even on Facebook or Twitter.

AMP has actually built features into its application that make it seem one can systematically "score" by exploiting women's naivety. Beyond that, they actively encourage users to promote such conquests through social media.

Source: Mashable
http://mashable.com/2009/10/12/amp-before-you-score/