A new fruit-flavored malt drink that crams 4.7 servings of alcohol into a 23.5-ounce can is under fire by attorneys general from Connecticut to California.
In a letter sent to the Pabst Brewing Company dated April 21, 16 state attorneys general urged the company to dial down the alcohol content in the drink called Blast by Colt 45, which the letter labeled a “binge-in-a-can” product.
“It’s an alcohol delivery system,” said Buddy Sangalli, director of the Connecticut Poison Control Center. “It’s possible for some people – depending on body size, naiveté to alcohol – to get alcohol poisoning from one can.”
In the April 21 letter, attorneys general accused Pabst of targeting underage drinkers through marketing tactics, such as the product’s colorful design and hiring Snoop Dogg as its spokesperson. On Colt 45's Facebook page, the popular rapper is seen holding a can of Blast in one hand and a cane in the other.
Source: Middletown Patch
Have something to say about this article? Leave your comment via Facebook below!
Recently by Jim Liebelt
- What's Hot? 08/22/14Friday, August 22, 2014
- Brain Imaging Shows Differences in Risk Taking TeensThursday, August 21, 2014
- Physically Neglected Boys Are More Likely To Become Violent AdolescentsWednesday, August 20, 2014
- Cost of Raising a Child Born in 2013 Nears $250KTuesday, August 19, 2014
- Fewer Children Being Born Outside Of Marriage Monday, August 18, 2014
Recently on Crosswalk Blogs
Add Crosswalk.com content to your siteBrowse available content