Attorneys General Blast Latest Malt Beverage
Jim LiebeltJim Liebelt's Blog
- 2011 May 03
A new fruit-flavored malt drink that crams 4.7 servings of alcohol into a 23.5-ounce can is under fire by attorneys general from Connecticut to California.
In a letter sent to the Pabst Brewing Company dated April 21, 16 state attorneys general urged the company to dial down the alcohol content in the drink called Blast by Colt 45, which the letter labeled a “binge-in-a-can” product.
“It’s an alcohol delivery system,” said Buddy Sangalli, director of the Connecticut Poison Control Center. “It’s possible for some people – depending on body size, naiveté to alcohol – to get alcohol poisoning from one can.”
In the April 21 letter, attorneys general accused Pabst of targeting underage drinkers through marketing tactics, such as the product’s colorful design and hiring Snoop Dogg as its spokesperson. On Colt 45's Facebook page, the popular rapper is seen holding a can of Blast in one hand and a cane in the other.
Source: Middletown Patch