A new fruit-flavored malt drink that crams 4.7 servings of alcohol into a 23.5-ounce can is under fire by attorneys general from Connecticut to California.
In a letter sent to the Pabst Brewing Company dated April 21, 16 state attorneys general urged the company to dial down the alcohol content in the drink called Blast by Colt 45, which the letter labeled a “binge-in-a-can” product.
“It’s an alcohol delivery system,” said Buddy Sangalli, director of the Connecticut Poison Control Center. “It’s possible for some people – depending on body size, naiveté to alcohol – to get alcohol poisoning from one can.”
In the April 21 letter, attorneys general accused Pabst of targeting underage drinkers through marketing tactics, such as the product’s colorful design and hiring Snoop Dogg as its spokesperson. On Colt 45's Facebook page, the popular rapper is seen holding a can of Blast in one hand and a cane in the other.
Source: Middletown Patch
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About Jim Liebelt
Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
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