Faced with tough budgeting decisions, consumers have put Father's Day on the back burner for years, but this year Americans seem intent on showering dad with their appreciation.
According to NRF's Consumer Intentions and Actions Father's Day survey, conducted by BIGresearch, Americans will spend an average of $106.49 on dad, up from $94.32 last year and the most in the survey's eight-year history. As dad gets more recognition, the gap between Mother's Day spending and Father's Day spending has narrowed substantially.
Total Father's Day spending is expected to reach $11.1 billion, up 13% from billion last year and 18% from 2009. In terms of spending more, less or the same on Father's Day this year, there is essentially no gender gap.
More people will be taking dad on a special outing this year, spending $2.1 billion on activities like golfing, eating out or heading to the movies. Dads will also be receiving:
Gift cards ($1.4 billion)
Sporting goods ($653 million)
Automotive accessories ($593 million)
Electronics ($1.3 billion)
Clothing ($1.4 billion)
Home improvement or gardening tools and appliances ($1.4 billion)
Books or CDs ($598 million)
Source: Center for Media Research
Have something to say about this article? Leave your comment via Facebook below!
Recently by Jim Liebelt
- Screen Time Makes Tweens Clueless on Reading Social CuesThursday, August 28, 2014
- Teens Love E-CigsWednesday, August 27, 2014
- Beloit College Mindset List for the Class of 2018Tuesday, August 26, 2014
- Teens Who Skimp on Sleep Face Later Obesity RiskMonday, August 25, 2014
- What's Hot? 08/22/14Friday, August 22, 2014
Recently on Crosswalk Blogs
Add Crosswalk.com content to your siteBrowse available content