There's been a huge reaction to our post earlier today about AMP's new iPhone app - "before you score" - that aims to help guys land women.
The responses have ranged from threats of boycotting Pepsi to comments about what politically correct sissies we've all become to adulation of AMP for humorously portraying modern chivalry (ok, that's not exactly how supporters have put it).
In any event, AMP and parent company PepsiCo have responded, using Twitter to explain the campaign and apologize to those that might be offended:
"Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste, & appreciate your feedback. #pepsifail"