Follow-Up: AMP / Pepsi Apologize for Bad Taste App
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2009 Oct 13
Really, all you need to know about the AMP/Pepsi apology is that they didn't pull the "Before You Score" iPhone app from iTunes. But, depending on public sentiment, they might do it later. Don't hold your breath.
There's been a huge reaction to our post earlier today about AMP's new iPhone app - "before you score" - that aims to help guys land women.
The responses have ranged from threats of boycotting Pepsi to comments about what politically correct sissies we've all become to adulation of AMP for humorously portraying modern chivalry (ok, that's not exactly how supporters have put it).
In any event, AMP and parent company PepsiCo have responded, using Twitter to explain the campaign and apologize to those that might be offended:
"Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste, & appreciate your feedback. #pepsifail"