Millennials Say Smartphones More Important Than Deodorant
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2014 Jul 14
The Bank of America Trends in Consumer Mobility report finds that millennials believe that their smartphones are more important than their deodorant.
The study found that only 87 percent of millennials said their deodorant was essential to them, while 93 percent of those interviewed said a smartphone was “very” or “somewhat” important.
Older adults were slightly less smelly in their choices, with smartphones and deodorant ranking equally in their lives at 91 percent.
Ninety-one percent of millennials value their toothbrushes as a daily importance, while 95% of older adults said their toothbrushes were important.
Is comparing smartphones to deodorant like comparing apples to oranges? Perhaps, but one employment expert suggests that millennials' values may go beyond smelling bad, to playing a factor in why so many are jobless. "If people can smell you before they see you, you aren't getting the job," said Susan RoaAne, author of How to Work a Room, a guide on what to do to land a job.