Modest But Not Mousey
Jim LiebeltJim Liebelt's Blog
- 2009 Apr 15
More information on the tween/teen fashion trend toward modesty... Apparently, the more modest fashion comeback appears in the Hanna Montana movie, and as such, can now be declared official.
Droves of tween girls went, with their BFFs (and often their brave parents), to the new Hannah Montana movie this past weekend. While the singing and dancing of course took center stage, both the tweens, decked out in their Miley Cyrus fan gear, and their parents were also paying close attention to the surprisingly modest outfits in the movie - which seems to be making modesty's comeback in the tween fashion category official. Lead by tweensetter franchises such as High School Musical, iCarly and tween queen Hannah Montana, girls are finally backing away from the belly-shirts and short-shorts of years past.
Why are tweens no longer aspiring to dress like Britney? One reason is that many tween entertainment properties are now featuring more innocent (and wacky) looks. As such, tweens are seeing their role models wearing cardigans instead of tube tops and they want to do the same. Additionally, tweens these days are much closer to their parents. As the generation gap closes, tweens are truly looking to their parents for second opinions and are seeking parental approval in their clothing choices. Also driven by the recession, women and girls of all ages are looking to spend money on conservative pieces that work for any occasion instead of flashier pieces that might not be in style next season.