Moms Lead Social Media Use
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2013 May 02
US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.
Moms between 18- to 34-years-old were not only more likely to be on social sites, they also spent considerably more time on Facebook than the general population—24% more time on desktop, and factoring in mobile, young moms spent 260% more time than the average user.
BabyCenter also found that moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.
According to BabyCenter, the top reasons moms reported participating in social included connecting with other moms and friends and family, discovering information, and sharing family milestones. Ninety-two percent of social moms said they shared family milestones on Facebook. Getting advice was also an extremely popular reason moms used social media.