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Jim Liebelt Christian Blog and Commentary

Teen Holiday Shopping Behaviors

  • Jim Liebelt
    Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
  • 2010 Dec 02
  • Comments

According to a timely AMP Insights Holiday Shopping Behavior survey looking at teens between the ages of 13 and 19, with 45% male and 55% female respondents, 39% began shopping on Black Friday and another 29% started a month ago.

Teens have deep pockets:
• 49% are planning on spending over $150 on gifts for others this holiday season
• 20% are planning on spending over $300 on gifts for others this holiday season

They're planning to give gifts to those closest to them:          
• 86% plan to give gifts to parents
• 75% plan to give gifts to siblings
• 74% plan to give gifts to friends
• 60% pan to give gifts to boyfriends and girlfriends

Teens treat themselves when shopping for holiday gifts for others:
• 65% say when shopping for gifts for others, they will sometimes shop for themselves if they happen to find something they need or want

Though apparel is ranked high on teens' wish lists, Electronics and Entertainment category are top choices:
• 79% hope to receive gifts in the Electronics category
• 69% hope to receive gifts in the Entertainment category
• 61% hope to receive gifts in the Accessories category
• 47% hope to receive gifts in the Apparel category
• 46% hope to receive gifts in the Footwear category
• 32% hope to receive gifts in the Health and Beauty category

Source: Center for Media Research
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=140184