YouTube Turns Five
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2010 May 18
Is it just me or does it seem like YouTube has been a part of the fabric of our culture for more than five years?
Early this year, the most popular YouTube video of all time — a 2007 clip of a British toddler gleefully biting the finger of his older brother — was supplanted by a brash newcomer.
The upstart was Lady Gaga's slithering, sci-fi-themed music video for her hit single "Bad Romance."
The shift was symbolic: YouTube, a subsidiary of the search giant Google, is growing up. Once known primarily for skateboard-riding cats, dancing geeks and a variety of cute-baby high jinks, YouTube now features a smorgasbord of more professional video that is drawing ever larger and more engaged audiences.
On Monday, YouTube will celebrate its fifth birthday by announcing it has passed two billion video views a day; YouTube said it reached the one billion mark in October.
Google executives said in January that the site, which has perennially lost money, had increased its revenue, and that ad space on YouTube's home pages for 20 countries was sold out every day toward the end of 2009. Many analysts say YouTube could break even this year for the first time, after five years of large losses generated by its high bandwidth and storage costs.
New York Times