SIDEBAR:
Mark Batterson on Using Blogs and Social Networking Sites

I see the blog (evotional.com) as an opportunity to do digital discipleship. Today I will have thousands and thousands of meetings with people without meeting with anybody. It's just beautiful to be in a place where I can have lots of relationships mentoring a lot of folks without going any place.
Originally I did it because, as the church grew larger, I wanted to give people the ability to know what was happening in my head and in my heart and what was going on at any given time. Then it started being read by more and more pastors, and that's kind of the primary audience now. I've always been a journaler, and I thought to myself: Why not just turn it into an online blog and share what God's doing in my life, be as transparent as I can and share some of the lessons I'm learning along the way? If that inspires and encourages some folks, then so be it.
Ironically, now we are at a point where, quantitatively, it is by far the most significant thing that I do, given the number of unique visitors and hits throughout the year.
I love technology. I think we've got to redeem technology and use it for God's purposes, and I guess that's really what I'm trying to do with the blog at evotional.com.
We also utilize Twitter and Facebook significantly just because those are networks where we can communicate. I think there are some innovative uses of Twitter that are right around the corner. For a lot of churches it could be a way to maybe turn the pulpit from a monologue into a dialogue.
I've spoken at some conferences—and we might incorporate this with some of our sermon series—where while I'm speaking, people can ask questions via Twitter, and I can respond to them. So we love those tools. I think it's a wonderful way to be able to speak to a larger audience and create a little bit more of a dialogue instead of just a monologue.