The preacher should challenge people to own the truth by responding to the message.
"Do not merely listen to the word, and so deceive yourselves. Do what it says" (James 1:22-27).

What good is knowledge if it does not lead to life change? Every person who went to school can recall a particular lecture on math or science that left students wondering, "What good will that ever do me?" Unlike that moment, congregants should leave on Sunday knowing the message demanded a real and practical response from them. That reaction will vary from person to person. It might include an inward decision to trust God with this week's electric bill; it may be an act of humility demonstrated through a heartfelt apology; or it may be an act of generosity as one writes a check to the homeless ministry. There must be some reaction when the Word is preached. Faithful preachers do not hesitate to bring the challenge.

The preacher should prove that the Bible is ancient yet it speaks to us today.
"Take to heart all the words I have solemnly declared to you this day…They are not just idle words for you—they are your life" (Deuteronomy 32:46-47).

Flip through the Bible for five minutes, and you will find this book contains all kinds of bizarre history, visions and facts. There are golden cows, weird temple furnishings and visions of wheels in the sky. The preacher must do more than just prove to have studied all week long. He must show how through his or her study of history the present and future can be impacted by how others benefit from this study. Harry Emerson Fosdick declared, "Only the preacher proceeds still upon the idea that folk come to church desperately anxious to discover what happened to the Jebusites." That is so true! Pastors must work hard at the task of application and contextualization. What does this passage have to do with his or her life on Monday? Effective preachers answer that question carefully and thoughtfully.

The bottom line is this: Just because a person appears on television or has his or her face pasted on a billboard does not mean he or she is an effective, faithful preacher of the Word. Pastor, be true to your call; and be sure you are fulfilling your God-given role as a proclaimer of that Word.