NEWS FROM THE 'BIZ: August 2005
- Thursday, August 25, 2005
“DESPERATE HOUSEWIVES” – GOT ADVERTISERS? … In one of many campaigns aimed at discouraging inappropriate television shows and commercials, an online activism group affiliated with the American Family Association (AFA) is waging a successful war against ABC’s hit drama, “Desperate Housewives.” After being bombarded with e-mails from thousands of women as part of the campaign organized by OneMillionMoms.com (OMM), yet another advertiser – Mary Kay, one of the largest sellers of beauty care and cosmetic products – has recently pulled its sponsorship of the show.
“Mary Kay's philosophy – ‘God first, family second, and career third’ – is what has drawn countless women to the company in the first place,” said Don Wildmon, AFA founder and chairman. “We are happy to see Mary Kay disassociate itself from such a wretched show.” Other advertisers that have declined to sponsor “Desperate Housewives” as a direct result of OMM’s influence include Safeway, Kohl’s, Leapfrog, Tyson’s Foods, Kellogg’s, Lowes and Liberty Mutual.
Wildmon describes “Desperate Housewives” as “a television show that promotes prostitution, adult-teen sexual relations, infidelity, deception, seduction, adultery, promiscuity [and] sadomasochism.” Last year, it received 15 Emmy nominations, and is promoting its upcoming season with the campaign, “New season. New dirty laundry.”
OMM has a successful history of exerting pro-family influence by encouraging advertisers not to sponsor such programming, having successfully persuaded companies like Coca-Cola, Wrangler and Sonic to dump advertising for “The Shield” and McCormick, Papa John’s, Radio Shack, Lenscrafters and Sharpie to stop buys with “Life As We Know It.” For more information or to join, visit www.onemillionmoms.com.
FOX SALUTES A GREAT GENERATION … Just in time for the 60th anniversary of V-J Day (Victory over Japan on August 14, 1945), the day that marked the ultimate victory of the Allied forces in the Pacific and the conclusion of World War II, comes an army of classic war movies on DVD. Each of the action-packed, dramatic classics, many of which were Oscar winners and nominees, illustrates the guts, the gore and the glory of this war – along with the greatest generation who fought it for us.
In the Oscar-winning “Patton,” George C. Scott stars as the megalomaniac general whose lust for glory swept the North African war theatre, earning the fear and respect of his enemies – and the resentment of his allies. “Twelve O’Clock High” recounts the story of a group of discouraged American bombers who must make a daylight raid over Germany. “The Longest Day” follows the events of D-Day and stars Sean Connery, Richard Burton, Henry Fonda and Robert Mitchum. These are just a few of the titles now available from Fox Home Entertainment, which include “The Thin Red Line,” “Sink the Bismarck,” “What Price Glory” and “Tora! Tora! Tora!” to name just a few.
Each title in the “WWII 60th Anniversary” collection retails for $14.98 and is now available in stores. A portion of the proceeds will support America’s troops abroad. Click here for more information.
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