* Build relationships. Find common interests (sports, hobbies, business, etc.) with people you’re trying to reach, and spend time together pursuing those interests. As you talk and earn their trust, you can gradually and naturally direct your conversations toward spiritual issues. Know that if you build genuine friendships with people, they’ll be motivated to hear what you have to say about Jesus. Be open to building relationships with whomever God leads you to befriend. Pay attention to divine appointments He brings your way.

* Don’t be afraid to discuss death. Talk with people openly about their fear of death and how they can be assured of salvation. Let people know that, as Christians, they can have absolute assurance of eternal life beyond physical death. Help them understand that Earth is just a temporary home, but that life in heaven will last forever.

* Show that the Gospel is relevant. Show people clearly how the Gospel is relevant to their lives and will give them the practical help they need every day. Let them know that they can apply its truths to their lives with confidence.

* Show that the Gospel is real. Explain how the Gospel’s truth is universal. Help people understand why the Bible is God’s Word, by discussing its fulfilled prophecies, historical evidence for it, the accuracy of how it presents the human condition, its moral wisdom, and other proofs.

* Show that the Gospel is relational. Point out to people that their relationships with others can’t be healthy and fulfilling until they first have established right relationships with God through Jesus. Encourage them to be reconciled with God.

* Share your personal testimony. Understand that your personal testimony of how you came to faith is a powerful tool when evangelizing others. Write your testimony down, summarizing: why you believed, when you believed, and the circumstances that brought you to faith. Keep your testimony simple and make sure it clearly communicates the Gospel message. Don’t sensationalize your story; remember that you’re trying to draw attention to Jesus rather than promoting yourself. Be sure to back up your testimony by living out your faith (treating people well, working hard, making decisions with integrity, etc.) so others can see by your actions that you mean what you say.

* Use resources to help present the Gospel. Take advantage of books, tracts, CDs, videos, Bibles, New Testaments, or other materials that can help you share God’s message. But be sure not to rely on materials alone; don’t neglect building genuine relationships with the people with whom you’re sharing materials. When people indicate that they want to explore faith further, consider inviting them to a worship service or event at your church, a Bible study or other small group, a course for seekers that explains the basics of Christianity (such as the Alpha Course), or a prayer ministry where people can pray about their needs with others.

* Help people grow. After people begin relationships with Jesus, do all you can to support them so they’ll grow in the faith. Help them plug into a local church and begin reading the Bible. Be available to meet with them regularly to pray, answer their questions, and study the Bible together.

Adapted from Becoming a God Magnet: Life Lessons in Sharing Your Faith, copyright 2006 by Harvey Katz. Published by Believe Books, Washington, D.C., http://www.believebooks.com/.  
Harvey Katz is the son of a Holocaust survivor. His father sent him to a Jewish day school when he was young, to learn the culture, customs and religion of his people. Yet at the age of 16, Harvey found himself inexorably drawn to Jesus. Today he is a successful businessman and popular Bible teacher living in London, Ontario with his wife, Diane, and their three children. Their home has become a haven where many people seeking a deeper purpose and meaning in life have found faith in God.