How to Plan for Business Success
- Friday, February 12, 2010
Is planning biblical? I believe it is. The Bible encourages us to write down our visions and plans. However, all plans must be submitted to the Lord continually for new direction and clarity. Today things change rapidly and it is very difficult to develop plans much farther out than five years. And even that is questionable. Technology is changing so fast that a five-year plan will be obsolete in six months. My suggestion: write your plans in "pencil."
Here are a few scriptures on planning:
"All this," David said, "I have in writing from the hand of the LORD upon me, and he gave me understanding in all the details of the plan." 1 Chronicles 28:19
The plans of the diligent lead to profit as surely as haste leads to poverty. Prov 21:5
Where there is no revelation, the people cast off restraint; but blessed is he who keeps the law. Prov 29:18
Then the LORD replied: "Write down the revelation and make it plain on tablets so that a herald may run with it. For the revelation awaits an appointed time; it speaks of the end and will not prove false. Though it linger, wait for it; it will certainly come and will not delay. Hab 2:2-3
Then the LORD said to Moses, "Write down these words, for in accordance with these words I have made a covenant with you and with Israel." Moses was there with the LORD forty days and forty nights without eating bread or drinking water. And he wrote on the tablets the words of the covenant--the Ten Commandments. Ex 34:27-28
Why You Need a Written Plan
The purpose of a marketing plan is to simplify the execution of the marketing idea: moving goods or services from concept to customer. You may ask, "Why do I even need a plan?" The answer is because without it, you are likely to use your limited resources in a wasteful way and thereby fail in the effort.
For almost everything we do, we have a plan to accomplish it. Whether your plan is one page, five pages, or 50 pages, a good plan will always have the basic SOS formula: S-Situation: Where are we now? O-Objective: Where are we going? S-Strategy: How are we going to get there? These elements do not always have to be in this order, but any good marketing plan will have this formula included somewhere.
God Calls You to Plan Beyond Your Capability
Let me share another perspective on planning by way of a story I wrote about in my devotional series, TGIF. "The CEO walked into the president's office after reviewing his new marketing plan for the next year. It was a well-prepared, thoughtful plan.
‘This will not do!' exclaimed the CEO. ‘This plan describes how you will achieve these objectives through your own planning. I am certain you can achieve these objectives through normal business operations; however, you have allowed no room for faith in your plan. Now you must determine what God wants us to trust Him to accomplish through this business. You must go beyond what you can naturally achieve.'
What was this CEO saying? If you and I want to experience God in business at the practical level, we must be willing to trust Him for more than what our natural abilities can accomplish.."
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