God created you; you are fearfully and wonderfully made (Psalm 139:13-14). It is false humility to pretend otherwise. Christian humility acknowledges the value of who God has created you to be and what He enables you to do, but always keeps in mind the Source of your gifts and abilities, and the purpose for which He has given them to you.

So, is it OK for Christians to engage in self-promotion? Yes, as long as you are truthful; focus on how you can serve the prospective employer or client; and, recognize that all you can do ultimately comes from the hand of God. Whether you are job searching or seeking to grow your business or ministry, with this perspective you can engage wholeheartedly in marketing as a means of opening doors to new opportunities in which God is calling you to use your gifts.

September 23, 2009


Kevin Brennfleck and Kay Marie Brennfleck are the authors of Live Your Calling: A Practical Guide to Finding and Fulfilling Your Mission in LifeAs National Certified Career Counselors and Life Calling Coaches, they are recognized experts in helping people identify their giftedness and find their purpose in life. If you are interested in career coaching and testing to discover work that fits your God-given design; or would like assistance with writing a powerful resume, interviewing effectively, finding job openings, or other aspects of a successful job search, you can schedule a free consultation session at www.ChristianCareerCenter.com.