Storytelling also builds your confidence, which is an important asset when job hunting or marketing your business. By creating and telling a collection of stories about what you are able to do and the positive results you have achieved, you refine your understanding of your unique set of abilities and the value you can bring to an employer or client.

In working with our career coaching clients, we have found that many people undervalue the very skills and abilities that are their most marketable assets. Why? It is because we often take for granted the things that come most naturally to us, reasoning that if something is relatively easy for us, everyone must be able to do it. When you tell your stories and see others' reactions to what you have done, you will gain a deeper appreciation for the uniqueness and significance of who you are and what you are capable of doing. You have been created for a purpose, and your stories will help you better understand that purpose and communicate it to others.  

Kevin Brennfleck and Kay Marie Brennfleck are the authors of Live Your Calling: A Practical Guide to Finding and Fulfilling Your Mission in LifeAs National Certified Career Counselors and Life Calling Coaches, they are recognized experts in helping people identify their giftedness and find their purpose in life. If you are interested in career coaching and testing to discover work that fits your God-given design; or would like assistance with writing a powerful resume, interviewing effectively, finding job openings, or other aspects of a successful job search, you can schedule a free consultation session at