(WNS)--“When the gazelles see the cheetah, they run. The cheetah separates the younger of the two, and the little gazelle bounds in lilting arcs over the high yellow grass. The cheetah, as everyone knows, is the fastest animal on land. The gazelle, it seems, will never reach adulthood—yet it persists, until at last the cheetah grows weary and gives up the chase.”

The crowd at Perimeter Church north of Atlanta is roaring with laughter. Dave Ramsey, in a video projected on overhead screens, has narrated the animal encounter as though it were an ESPN replay: The cheetah is a banker chasing after a college student with a free T-shirt in exchange for a credit card application. Ramsey drives the point home: To escape the jaws of debt you must be, he says, “gazelle intense.” This session of Ramsey’s 13-week program, Financial Peace University, ends with people lamenting their fall into deep debt, then exulting, “I’m debt free!”

Welcome to the fast-growing financial stewardship movement. Nearly 20,000 organizations—churches, companies, community centers, and military bases—presented the Financial Peace University program in 2010. Another 4,400 began the program this January. That doesn’t count other Ramsey offerings: his EntreLeadership program for businesses, his Foundations in Personal Finance for public and private schools, his Generation Change teen Bible studies, and his Financial Peace Jr. for children as young as 3.

Crown Financial Ministries and Kingdom Advisors also fight what was once the separation of church and financial planning. Now churches teach everything from the basics of family budgeting to the importance of disability insurance to the qualities of a good money market fund. How did this happen?

The modern financial stewardship movement began in 1976 when Larry Burkett founded Christian Financial Concepts, a nonprofit devoted to training Christians in biblical principles of financial management. Soon Burkett was hosting radio shows on over 1,100 stations and writing books—he published more than 70 over his lifetime, including four novels—that sold altogether over 11 million copies. In 1985 Howard Dayton founded Crown Ministries, which developed small-group instructional materials that it promoted through churches. With similar missions and a desire to combine Burkett’s mass-market ministry and Dayton’s small-group intimacy, the two organizations merged into Crown Financial Ministries in 2000.

Dave Ramsey entered the business a different way—hard experience. In the late 1980s, he was a young man who needed help: He had floated a $4 million real estate portfolio on a raft of short-term loans, and the recall of those loans left him with a crashed business and a $500,000 debt.  Ramsey, finding guidance in the writings of Burkett and Ron Blue, made a comeback as an electrifying evangelist for the gospel of financial responsibility. From 1991 to 1996, Ramsey’s radio, publishing, and financial counseling businesses grew mostly within his native Tennessee, but the brand exploded in 1997 when Viking published his book Financial Peace.

The Ramsey organization says he has now addressed over 700,000 people at live events, with over 1 million families going through Financial Peace University, and the average family eliminating $5,300 in debt and putting $2,700 into savings. Ramsey’s syndicated radio program now reaches nearly 4.5 million listeners. His weekly column appears in over 300 print and online publications, with a combined circulation of over 14 million.

The movement has admirers on both sides of the political spectrum. Liberals like Ramsey’s criticism of rampant materialism. Conservatives appreciate the old-fashioned values the movement promotes, from hard work and integrity to avoiding impulse decisions and debt.