Create value. Strive to make attending your church such a valuable experience that it distinguishably enhances people’s lives. Try to make it more valuable to them than spending their time somewhere else on Sunday morning (or whenever you hold your worship services). Work to make church so worthwhile for people that they feel as if they’re missing something valuable if they stay home or choose an alternative activity.

Develop an atmosphere that fosters growth. Pay close attention to how closely you and other leaders in the church are walking with God. Keep in mind that people should be able to recognize that the Holy Spirit is active in your lives and in your church – it’s the cornerstone of the atmosphere you create. Instill a vision into all staff and volunteers of the type of church they’re part of and the atmosphere they should deliberately create for visitors. Inspire everyone to do their best to give each visitor the best experience they possibly can. At every service, communicate clearly what the steps are along the journey of progressing in maturity at your church. (For example: attendance, salvation experience, growth groups, membership, leadership class, volunteering, full-time staff.) Encourage people regularly to move up to the next level. Strive to create worship experiences that challenge believers, yet also make them walk away wishing that their unsaved friends had been there.

Understand the difference between true and felt needs. Realize that unless you can connect with people on the level they feel they need, you can’t introduce them to their real need. For example, people might feel that there’s something missing in their lives, that they have questions in need of answers, or that their kids need to be in church to learn good morals. But their true need is for a saving relationship with Christ. If you help meet their felt needs, over time, they can discover their true need and begin a relationship with Christ.