Habits of Teen Mall Shoppers Revealed in New Study
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2009 Jun 11
Scarborough Research/Arbitron Inc. recently released the results of their study into the behaviors of teen mall shoppers. Here are some of the more interesting findings from the study:
• 95% of teen mall shoppers notice any form of mall advertising
• 68% of teen mall shoppers spend more than two hours at the mall on a typical visit
• 48% of teen mall shoppers are “Social Shoppers;” – shoppers who like to “browse, hang out with friends and possibly make a purchase.”
• 93% of teen mall shoppers eat at the food court while at the mall.
• Not surprisingly, teens rank clothing as their number one item of purchase while at a mall.
• Over 50% of teen mall shoppers spent $50 or more during their last mall visit. Almost one in three teen mall shoppers spent $100 or more during their last visit.
• Female teen mall shoppers spend more than male mall teen shoppers.
• In spite of the recession, 62% of teen mall shoppers go to the mall more or about as often as they did six months ago.
• 54% of teen mall shoppers are spending more or about the same as they did six months ago.
Source: Scarborough Research/Arbitron Inc.