Scarborough Research/Arbitron Inc. recently released the results of their study into the behaviors of teen mall shoppers. Here are some of the more interesting findings from the study:
• 95% of teen mall shoppers notice any form of mall advertising
• 68% of teen mall shoppers spend more than two hours at the mall on a typical visit
• 48% of teen mall shoppers are “Social Shoppers;” – shoppers who like to “browse, hang out with friends and possibly make a purchase.”
• 93% of teen mall shoppers eat at the food court while at the mall.
• Not surprisingly, teens rank clothing as their number one item of purchase while at a mall.
• Over 50% of teen mall shoppers spent $50 or more during their last mall visit. Almost one in three teen mall shoppers spent $100 or more during their last visit.
• Female teen mall shoppers spend more than male mall teen shoppers.
• In spite of the recession, 62% of teen mall shoppers go to the mall more or about as often as they did six months ago.
• 54% of teen mall shoppers are spending more or about the same as they did six months ago.
Source: Scarborough Research/Arbitron Inc.