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Jim Liebelt Christian Blog and Commentary

Habits of Teen Mall Shoppers Revealed in New Study

  • Jim Liebelt
    Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
  • 2009 Jun 11
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Scarborough Research/Arbitron Inc. recently released the results of their study into the behaviors of teen mall shoppers. Here are some of the more interesting findings from the study:

• 95% of teen mall shoppers notice any form of mall advertising
• 68% of teen mall shoppers spend more than two hours at the mall on a typical visit
• 48%  of teen mall shoppers are “Social Shoppers;” – shoppers who like to “browse, hang out with friends and possibly make a purchase.”
• 93% of teen mall shoppers eat at the food court while at the mall.
• Not surprisingly, teens rank clothing as their number one item of purchase while at a mall.
• Over 50% of teen mall shoppers spent $50 or more during their last mall visit. Almost one in three teen mall shoppers spent $100 or more during their last visit.
• Female teen mall shoppers spend more than male mall teen shoppers.
• In spite of the recession, 62% of teen mall shoppers go to the mall more or about as often as they did six months ago.
• 54% of teen mall shoppers are spending more or about the same as they did six months ago.

Source: Scarborough Research/Arbitron Inc.
http://www.scarborough.com/press_releases/Scarborough_Arbitron_freestudy_FINAL.pdf