June 2011 - Update on Teen Media Behavior
Jim LiebeltJim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on HomeWord.com. Jim is a contributing author of culture and parenting articles to Crosswalk.com. Jim and his wife Jenny live in Olympia, WA.
- 2011 Jun 23
The Nielsen Company has released a report that provides extensive information on the current landscape pertaining to teen media behavior. Too much info for this post, but click-through to the source article for more in-depth information. Here's a summary of the findings:
• Are the heaviest mobile video viewers of all age groups.
• Are more receptive to mobile advertising than other age groups.
• Out-text all other age groups. Teens 13-17 send an average of 3,364 texts per month, more than doubling the rate of the next active age group (18-24).
• Talk less on the phone than other age groups. Only seniors 65-plus talk on their phones less.
• Are social media mavens. 78.7 percent visit social networking sites.
• Watch less TV than the general population, watching less than other age groups. Still, teen TV viewing has increased 6% over the past five years.
• Love the Internet, but spend less time browsing than other age groups.
Source: Center for Media Research