June 2011 - Update on Teen Media Behavior
Jim LiebeltJim Liebelt's Blog
- 2011 Jun 23
The Nielsen Company has released a report that provides extensive information on the current landscape pertaining to teen media behavior. Too much info for this post, but click-through to the source article for more in-depth information. Here's a summary of the findings:
• Are the heaviest mobile video viewers of all age groups.
• Are more receptive to mobile advertising than other age groups.
• Out-text all other age groups. Teens 13-17 send an average of 3,364 texts per month, more than doubling the rate of the next active age group (18-24).
• Talk less on the phone than other age groups. Only seniors 65-plus talk on their phones less.
• Are social media mavens. 78.7 percent visit social networking sites.
• Watch less TV than the general population, watching less than other age groups. Still, teen TV viewing has increased 6% over the past five years.
• Love the Internet, but spend less time browsing than other age groups.
Source: Center for Media Research