More than One in Five Emerging Adults Use Someone Else's Video Streaming Account
Jim LiebeltJim Liebelt's Blog
- 2015 May 25
*The following is excerpted from an online article from Business Insider.
A new report from Parks Associates, a Dallas-based market research firm, found that more than 10% of households in the U.S. that have a broadband connection and watch a subscription streaming service like Netflix or Hulu Plus use an account that someone outside of the house is paying for.
The firm found that 11% of people who use Netflix, 10% who stream Hulu Plus, and 5% who use Amazon Prime Instant Video use someone else's account information to access the services.
Not surprisingly, Parks Associates found that younger people share accounts more than older people. Of 18 to 24-year-olds who use a streaming service, 22% are using one that belongs to someone outside of their household.
The report comes amidst tremendous growth in new and existing streaming video services.
People are watching less live TV than they used to and ratings are down. Americans are ditching expensive cable and satellite TV subscriptions, or not signing up for TV once they live on their own, and choosing streaming video services like Netflix instead.
For the most part, streaming services have not cracked down on shared password use.
Parks Associates found that 57% of households in the U.S. that have a broadband connection use a subscription streaming video service, but Parks Associates surveyed households in the third quarter of last year, before the release of HBO Now and Sling TV.
Source: Business Insider