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Jim Liebelt Christian Blog and Commentary

Parents Spending More On Kids This Summer

  • Jim Liebelt
    Jim is Senior Writer, Editor and Researcher for the HomeWord Center for Youth and Family at Azusa Pacific University. Jim has over 25 years of experience as a youth and family ministry specialist, and has been on the HomeWord staff since 1998. He has served over the years as a pastor, author, youth ministry trainer, adjunct college instructor and speaker. Jim’s culture blog and parenting articles appear on Jim is a contributing author of culture and parenting articles to Jim and his wife Jenny live in Olympia, WA.
  • 2014 Jul 15
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The cost of keeping the kids amused this summer is going up: A new study from American Express finds that parents are spending $958 per child this school vacation, up 12% from last year, and up 59% from 2012.

Day trips remain the most popular activity for families, with 77% of those with kids under 18 planning at least one such outing, an 8% increase from last year. (They intend to spend an average of $292 on these adventures.) And 48% have kids participating on sports teams, a 9% increase. (That costs an average of $187.)

About 41% have ponied up for either a pool or club membership, up 14%. (That one costs $132.) Some 37% have enrolled their kids in an education or arts program. And there’s always camp, either day camp (used by 34% of participants) or sleep-away (chosen by 25%). Those cost an average of $273 and $234, respectively.

And while 98% of the survey, based on an online sample of 1,253 adults, say they are assigning kids chores this summer, fewer parents of teens expect them to pursue a summer job (30% vs. 35% in 2013).

Source: Marketing Daily