Teens Continue to Flee Facebook
Jim LiebeltJim Liebelt's Blog
- 2014 Dec 22
*The following is excerpted from an online article from CNET.
Facebook is no longer as cool a place for teenagers to hang out, according to a new report.
The percentage of teens ages 13 to 17 who use Facebook in the United States fell to 88 percent this year, says a report based on a survey conducted by research firm Frank N. Magid Associates. That number revealed a drop from 94 percent in 2013 and 95 percent in 2012.
But use of Facebook also showed a decline among all the other age groups examined in the study. In total, Facebook's popularity dipped to 90 percent this year from 93 percent the past two years.
Facebook has been facing a negative impression that it's no longer the in-thing among teenagers. Other surveys have found that teens have been cutting back on their Facebook use in favor of other socially-networked sites, such as Instagram, which, ironically, is now owned by Facebook.
Among all of those polled, 16 percent said Facebook was trendy, 18 percent said it was fun and 16 percent said it was informative. But only 9 percent said it was safe and 9 percent said it was trustworthy.
So if teens and adults aren't on Facebook as much, what are they doing online? The poll found an increase in popularity among instant messaging apps. Among those surveyed, 18 percent use Snapchat, 17 percent use Apple's iMessage, 9 percent use WhatsApp and another 9 percent use Google Hangouts.
What was the most popular messsging app? Facebook Messenger among 40 percent of those polled.