American Music Awards - They Can't Shock Me!
- Matthew Turner Music and Entertainment Editor
- 2001 1 Jan
Hill, sporting a new, shorter, bleached hairdo, took home trophies for Best Female Pop/Rock Performance, Best Country Album and Best Female Country Performance. The good ol' southern boys from Three Doors Down took home the AMA trophy for Best New Artist.
Although most were more well-behaved than usual, the music industry still offered its share of blushing surprises. Britney Spears, one the evening's emcees, changed clothes at least eight times. Each outfit elicited snickers and hoots from the crowd. Spears' performance was a little lip-sync dance number that became more outrageous as it progressed. And, each young, female star attempted to oust Britney from her reign as queen of the inappropriate. All of them failed miserably.
Mary Mary, the only openly Christian act to be nominated for an award - Best New R&B Artist -- lost to another newcomer, Donell Jones.
Interestingly, the awards were produced by Dick Clark Productions. This is the same production company signed to produce this year's Dove Awards.
All in all, music awards shows are becoming boring. How can you be shocking when that's what the public has come to expect? What more can Madonna, Christina, and Britney do to shock us? If you want ratings to go up, I think artists should actually start wearing clothes that cover more than 70 percent of their bodies. Now that would be shocking!