Maxwell began to study the correlation between leadership effectiveness and effective ministry. What he observed was the tremendous impact that strong leadership skills could have on a pastor's ministry. He began to dissect and understand the art and science of Christian leadership, which remains his primary focus to this day.


In 1976, Maxwell envisioned a ministry to other pastors, which became a growing avocation alongside his traditional pulpit ministry. Then, after a brief but successful tenure in Wesleyan denominational leadership in which he guided the growth of 15 churches, Maxwell returned to the pulpit in 1981 with a slightly different focus.


With the blessings of his new congregation at Skyline Wesleyan Church near San Diego, Maxwell further developed his mentoring relationship with a growing number of pastors. In 1985, he founded INJOY.


Seeing the explosive growth of INJOY, Maxwell finally faced the decision to resign his pastorate at Skyline in 1995 to devote his full attention to the company he had founded. His ministry at Skyline had been very successful, but Maxwell saw even greater potential in the thousands of lives that could be reached through INJOY, and that remains his focus today.


Along with hosting and teaching at INJOY conferences, Maxwell speaks frequently for organizations such as Promise Keepers, Focus on the Family, Sam's Club, Chick-fil-A, Mary Kay, and various Fortune 500 companies.


Expanding into broader territory, John established EQUIP in 1996. EQUIP's mission is to see effective Christian leaders fulfill the Great Commission in every nation. EQUIP's most powerful component is the Million Leaders Mandate, an exciting initiative to train and equip one million church leaders, worldwide, in basic leadership skills.


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