Left Behind -- The LA Premiere

Matthew Turner
Left Behind: The Movie Garners National Media Attention with Star-Studded Premiere

Rain couldnt stop the stars of Left Behind: The Movie from shining at the films premeire on Jan. 26, at the Directors' Guild of America (DGA) in Los Angeles. Cast members attending the event included Kirk Cameron, Brad Johnson, Chelsea Noble, Clarence Gilyard, Jayana Stephens and Gordon Currie, along with director Vic Sarin, producers Peter Lalonde, Paul Lalonde, Joe Goodman, Ralph Winter, and executive producer Bobby Neutz.

Notable names attending the premiere included Tom Selleck, John Schneider, Dallas Jenkins, Corbin Bernsen, Hunter Tylo and David White (Mercy Streets). The film
received rave reviews from the nearly 600 people who enjoyed the film in theater 1 of the DGA. A reception following included performances from the Left Behind: The Movie (Reunion Records) soundtrack by Bob Carlisle (Butterfly Kisses), Bryan Duncan and Joy Williams.

Before the showing, Peter Lalonde, CEO of Cloud Ten Pictures, greeted the audience with a gleeful, "How cool is this!" He pulled out a camera and took a photo of the audience before introducing the film, which was greeted with wild applause throughout the credits.

"I think the premiere raised a lot of eyebrows," said Peter Lalonde, CEO of Cloud Ten Pictures. "The turnout was hugely impressive, and one cameraman who works the
movie circuit said we are getting press coverage in the same league as some studio releases. I believe we have a shot to win the box office this weekend, but our guess is that the race is closer than the Florida presidential election. To win, we believe we are going to need 2,000 people to go to every theater sometime on opening weekend."

News of the films release is hitting major newspapers and magazines across the country, including The Associated Press, Reuters, People magazine, the Wall Street Journal, The New York Times, The New Yorker, the Chicago Tribune, the Los Angeles Times, Religion & Ethics Weekly and The Hollywood Reporter.

"I was very surprised by the massive media attention that weve been able to generate for this film," Lalonde said. "I did national television, radio and print interviews
as did Kirk, Chelsea and Brad all day (before the premiere), and the flash of lights from the cameras along the red carpet was staggering."

The film is scheduled to release in 800 theaters on Feb. 2. One of the films goals is to be No. 1 in the box office on opening weekend in order to send a message to Hollywood that there is a need for more Christian, value-laden films.

"Were encouraging people to go down to their local theater and get tickets before Friday for two reasons,"
Lalonde said. "One is that they will be assured of actually getting a seat. And two, if we create enough buzz in the theaters, we may get bigger rooms and even
additional rooms.

"Already in places like Birmingham and Houston, the advance demand has forced theaters to add extra screens. If that happens across the country -- we can win this thing and put Christian filmmaking on the map in three short days."

Margaret Feinberg, Reporting

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