Bright's unique blend of Christian commitment and communications insight is at the heart of his success. His Four Spiritual Laws booklet-a four-point outline written by Bright in 1956 on how to establish a personal relationship with Jesus-has been printed in some 200 languages. Although religious tracts have been published for centuries, Bright's booklet has become what is considered to be the most widely-disseminated religious booklet in history, with more than 2.5 billion booklets distributed to date.

In 1972, he organized a week-long stadium event in Dallas for 85,000 youths, officially known as EXPLO 72, but dubbed by the press as the "Religious Woodstock." Campus Crusade's 1974 EXPLO 74 in Korea drew nightly crowds of up to 1.5 million persons. Six years later, crowds from 2 million to almost 3 million attended the Here's Life Korea World Evangelism Crusade.

In 1979, Bright commissioned the JESUS film, a feature-length documentary on the life of Christ, which has since been viewed by more than 5.1 billion people in 234 countries and has become the most widely viewed, as well as most widely translated, film in history (more than 800 languages). 

Bright effectively employed other communications vehicles over the years as well, including books (he authored more than 100 books and booklets), television and radio, the Internet, billboards, phone banks, movies, videos, and international training conferences reaching hundreds of millions.

Bright is considered a major catalyst for the modern-day resurgence of the disciplines of fasting and prayer in the Christian church. Since 1994, Campus Crusade for Christ has sponsored seven fasting and prayer events, drawing tens of thousands of Christians throughout the world to join together via satellite and the Internet. In 1996 Bright was presented with the prestigious Templeton Prize for Progress in Religion, for his work with fasting and prayer. Worth more than $1 million, the Templeton Prize is the world's largest financial annual award. Bright donated all of his prize money to causes promoting the spiritual benefits of fasting and prayer.