The programs are both instructional and applicable with the Ten Commandments as the central theme in explaining that all have sinned against God and in bringing the lost to an understanding of repentance, grace and true surrender to Christ.
Biblical vs. Modern Evangelism
Cameron claims the evangelism approach presented in The Way of the Master TV programs is very different from the norm of modern evangelism, which he believes has become a form of life enhancement as evident from a high fall away rate.
Comfort supports Cameron's claim by referencing a statistic that reveals approximately "80 to 90 of every 100 decisions for Christ fall away."
"It [modern evangelism] has been degenerated to a feel-good message," Cameron said in a televised delivery of "Hell's Best Kept Secret" on the Trinity Broadcasting Network (TBN). "They [people] must be stripped of self-righteousness and brought to the foot of a blood-stained cross," he added. "It's not about happiness but righteousness -- the righteousness of Christ."
Therefore, Cameron and Comfort travel far and wide to present the message of salvation the way Jesus did when he spoke with the Samaritan woman in John 4.
"We witness in all different places like beaches, parks, airports, airplanes, taxi cabs, bus stops, and shopping centers ," Cameron said, where they share with atheists, gang members, cult followers and family members as well as everyday people.
Comfort credits the late Bill Bright, founder of Campus Crusade for Christ, for reporting that "only 2 percent of Christians actively share their faith. That means [for some reason] 98 percent don't."
"Even many of the 2 percent who share their faith fail to use the Ten Commandments in the sphere of their influence," Comfort explained in an online column. "This was the way Jesus presented the Gospel (Luke 18:18), but most didn't follow His example. They instead followed the traditions of modern evangelism, and therefore stripped the Gospel of its power."
"Most of us are evangelistic chickens by nature," Cameron added, "but this [program] really, really helps you learn to speak to someone in a loving way and really help them see why they need to come to Christ."
According to WorldNetDaily, the program, which won the 2004 National Religious Broadcasters People's Choice Award and launched its second season in November 2004, "airs on nine major Christian networks and can be viewed in more than 70 countries." (Specific television schedules are posted on the ministry's website.)