Oprah Winfrey's approach to life centers in self-analysis and positive thinking. Of course, material abundance also plays a part. "Oprah believes in abundance, a concept not generally associated with religion," Nelson acknowledges. "A lot of people think of religion as requiring asceticism and poverty--giving up goods, denying personal desires. And for good reason." By offering a seemingly endless array of product recommendations and endorsements, and by filling her magazine with advertisements for expensive products and services, Oprah clearly associates the good life with material fulfillment.

In keeping with the theme of positive thinking, and with the ideology of spiritual movements of this kind, Oprah's secularized spirituality includes few rules or moral judgments. "Oprah is famously nonjudgmental and empathetic," Nelson explains. Even as she features programs on romance, dating, marriage, and parenting, Oprah remains unmarried. Her nonjudgmentalism extends to her own lifestyle, even as she has publicly acknowledged the fact that she lives with her longtime boyfriend, Stedman Graham.

When Oprah refers to God, she is clear to insist that this means no specific god and entails no particular theological commitments. Nelson refers to Oprah's treatment of religion on her program as "a non-sectarian picture" in which theological content "is present but not primary." In other words, "God is acknowledged as necessary, but the language doesn't insist on that. It's soft sell."

As Nelson understands the Oprah phenomenon, forgiveness is at the center of Oprah's message. Nevertheless, Oprah offers forgiveness without atonement. Confession of inadequacy is presented as a sufficient remedy for sin and wrongdoing. God is effectively out of the picture as lawgiver or judge, and there is no room for the cross of Christ as atonement for sin.

"Oprah's 'New Age' talk about spirit was part of her ongoing, ever evolving attempt to find the right words for teachings she learned through religion," Nelson suggests. "Her spiritually inclusive language is also intended to be unique--the language she alone speaks that makes her inspiring and distinctly herself. For marketing reasons as well as for her own sense of mission, she's putting her own stamp on the language, on the words she uses, on the culture, where the 'Oprah effect' and 'Oprahfication' and 'She Oprah'ed it out of me' are terms that have been coined to describe her pervasive influence and style."

Oprah's faith wears no labels, Nelson insists. Oprah "talks often enough about values that her audience can see she is value driven, even if the values and beliefs don't wear a specific denominational label," Nelson observes. As she explains, "Oprah's clothes may wear labels, but her faith does not."

New York University professor Paul Vitz once observed, "Contemporary psychology is a form of secular humanism based on the rejection of God and the worship of the self." In her substitution of psychology for theology, Oprah has become a high priestess and icon of the psychologization of American society. When she features prominent New Age figures on her television show, she helps to mainstream New Age influences and philosophies among millions of Americans. Her substitution of spirituality for biblical Christianity, her promotion of forgiveness without atonement, and her references to a god "without labels" puts her at the epicenter of a seismic cultural earthquake.

At the same time, Oprah cannot be ignored. Marcia Z. Nelson's new book is intended as a celebration of Oprah's significance as a harbinger of a new gospel. In the end, the importance of this book is grounded in the fact that it draws attention to Oprah's influence and cultural impact. Oprah's newly-packaged positive-thinking spirituality is tailor-made for the empty souls of our postmodern age. She promises meaning without truth, acceptance without judgment, and fulfillment without self-denial. Marcia Z. Nelson is certainly right about one thing--Oprah Winfrey's "congregation" cannot be ignored.

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R. Albert Mohler, Jr. is president of The Southern Baptist Theological Seminary in Louisville, Kentucky. For more articles and resources by Dr. Mohler, and for information on The Albert Mohler Program, a daily national radio program broadcast on the Salem Radio Network, go to www.albertmohler.com . For information on The Southern Baptist Theological Seminary, go to www.sbts.edu . Send feedback to mail@albertmohler.com .

See also the most recent entries on Dr. Mohler's Blog .