Bill was a very successful marketing director. Sadly, his wife Mary dies. At the cemetery, Bill's friends and family are appalled to see that the headstone reads: -  "Here lies Mary, wife of Bill Jones,  MCIM, Post Graduate Diploma in Marketing and Marketing Director of Quality Marketing Services Ltd." Bill was standing in front of Mary's grave reading the headstone when he suddenly burst into tears.

His brother says to him, "I'm not at all surprised that you find this distasteful. It's right that you should cry, pulling a cheap stunt like this on our Mary's headstone."

Through his tears, Bill sobs, "You don't understand. They left out the phone number."