After reading an ad offering split, dry firewood for $60 a cord, including delivery, Ernie phoned in an order. During the drop-off, though, Ernie became upset. "That's not a full cord of wood," he objected.

"That's what I call a cord," the man answered firmly.

Grudgingly, Ernie fished around in his pocket and thrust some bills into the man's hands.

"Hey, wait a minute," the woodsman complained after counting the money. "You only gave me $30."

With a shrug of the shoulders, Ernie replied, "That's what I call $60."