Ad Lingo Explained
- Friday, November 07, 2003
Different color from previous design.
Parts not interchangeable with previous design.
Almost as good as the competition.
Manufacturers cost cut to the bone.
No provision for adjustments.
The advertising agency doesn't understand it.
ITS HERE AT LAST!
Rush job. Nobody knew it was coming.
Manufacturer lacks test equipment.
Unit on which all parts fit.
DIRECT SALES ONLY
Factory had big argument with distributor.
YEARS OF DEVELOPMENT
We finally got one that works.
Its different from our competitors.
We finally figured out a way to sell it.
No other reason why it looks the way it does.
A different shape and color than the others.
Impossible to fix.
Previous faults corrected, we hope....
Assembly machines operated without gloves on.
Will operate through the warranty period.
MEETS ALL STANDARDS
Ours, not yours.
Heavy as Hell!.
Gives a picture and produces noise.
We made it work long enough to ship it.
SMPTE BUS COMPATABILE
When completed, will be shipped by Greyhound.
Old design failed, maybe this one will work.
We got a good deal at a government auction.
CUSTOMER SERVICE ACROSS THE COUNTRY
You can return it from most airports.
Nothing we ever had before worked THIS way.
BUILT TO PRECISION TOLERANCES
We finally got it to fit together.
Manufacturers, upon cashing your check.
Does things we cant explain.
LATEST AREOSPACE TECHNOLOGY
One of our techs was laid off by Boeing
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