NEW
 Different color from previous design.

ALL NEW
 Parts not interchangeable with previous design.

EXCLUSIVE
Imported product.

UNMATCHED
Almost as good as the competition.

DESIGNED SIMPLICITY
Manufacturers cost cut to the bone.

FOOLPROOF OPERATION
No provision for adjustments.

ADVANCED DESIGN
The advertising agency doesn't understand it.

ITS HERE AT LAST!
Rush job. Nobody knew it was coming.

FIELD-TESTED
Manufacturer lacks test equipment.

HIGH ACCURACY
Unit on which all parts fit.

DIRECT SALES ONLY
Factory had big argument with distributor.

YEARS OF DEVELOPMENT
We finally got one that works.

REVOLUTIONARY
Its different from our competitors.

BREAKTHROUGH
We finally figured out a way to sell it.

FUTURISTIC
No other reason why it looks the way it does.

DISTINCTIVE
A different shape and color than the others.

MAINTENANCE-FREE
Impossible to fix.

RE-DESIGNED
Previous faults corrected, we hope....

HAND-CRAFTED
Assembly machines operated without gloves on.

PERFORMANCE PROVEN
Will operate through the warranty period.

MEETS ALL STANDARDS
Ours, not yours.

ALL SOLID-STATE
Heavy as Hell!.

BROADCAST QUALITY
Gives a picture and produces noise.

HIGH RELIABILITY
We made it work long enough to ship it.

SMPTE BUS COMPATABILE
When completed, will be shipped by Greyhound.

NEW GENERATION
Old design failed, maybe this one will work.

MIL-SPEC COMPONENTS
We got a good deal at a government auction.

CUSTOMER SERVICE ACROSS THE COUNTRY
You can return it from most airports.

UNPRECEDENTED PERFORMANCE
Nothing we ever had before worked THIS way.

BUILT TO PRECISION TOLERANCES
We finally got it to fit together.

SATISFACTION GUARANTEED
Manufacturers, upon cashing your check.

MICROPROCESSOR CONTROLLED
Does things we cant explain.

LATEST AREOSPACE TECHNOLOGY
One of our techs was laid off by Boeing