It's Cool To Be a Tween

"The prepubescent children of days gone by have given way to a cooler kid -- the tween -- who aspires to teenhood but is not quite there yet. ...Retailers know tweens are a hot market for clothes, music and entertainment. But now psychologists and behavioral researchers are beginning to study tweens, too. They say tweens are a complicated lot, still forming their personalities, and are torn between family and BFFs, between fitting in and learning how to be an individual."

Being a Tween

Originally published February 04, 2009.