Selwyn Hughes Everyday Light Daily Devotional

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Every Day Light 8/20

August 20
Promises! Promises!
For reading & meditation - Proverbs 20
"...'it's no good!? says the buyer; then off he goes and boasts about his purchase." (v. 14)

We continue following the steps that help us become strong at the broken place of financial disaster: (5) Ask God to help you resist the powerful pressures of this modern-day consumer society. I once listened to a sermon in which the preacher likened Satan's conversation with Eve in the Garden of Eden to the subtle tactics of modern advertising. The main point he made was that if Eve could become discontent with all she had in that lush garden called Paradise, there is little hope for us unless we identify and reject modern methods of alluring advertising. What exactly is alluring advertising? One definition puts it like this: "Alluring advertising is a carefully planned appeal to our human weakness, which is designed to make us discontented with what we have so that we can rationalize buying things we know we do not need and should not have." Not all advertising, of course, falls into this category, but much of it does. Charles Swindoll, an American author, claims that some advertising is not just alluring, but definitely demonic. I agree. He says that he and his family have developed a simple technique to overrule television commercials that attempt to convince us that we need a certain product in order to be happy. He describes it like this: "Everytime we feel a persuasive tug from a television commercial, we simply shout at the top of our voices: 'Who do you think you're kidding!'" He claims it really works. God expects us to discipline ourselves in relation to many things, and not the least is the discipline of spiritual "sales resistance."


Father, help me, I pray, to see right through the alluring advertising of today's world, and develop within me the wisdom and strength to build up a strong spiritual "sales resistance." For Your honor and glory I ask it. Amen


For Further Study

1 John 2:12-17Genesis 3:6James 1:13-16

1. What are the three avenues which advertising exploits?

2. What is John's admonition?


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